I think the Brights thing is silly, mainly because it lacks depth. Like their opponents who go on about how Stalin was an atheist, the Brights have the problem of trying to hold together a group of people whose only thing in common is something they don't believe. I suppose Humanism is where its at if you want a community as an atheist (or possibly Buddhism, of course :-)
I don't agree - the real potential win for the Brights is changing people's view / reaction to people who don't have a supernatural belief. Not so much in the UK but in the US such people are reviled just as homosexuals once were. I think it's pretty clever marketing really. It makes me wonder what people thought when the homosexuals started to call themselves 'gay'.

I don't think the Brights need to hold people together particularly, as you note there isn't a good community that goes along with being a Bright. Perhaps it would be nice if there were, but there isn't.


BTW - thanks for that comment, it's the first legitimate reason I've ever had for this icon :-)