I suppose that some people are weakly atheistic in the general sense, and strongly atheistic towards some gods. I'd say I'm a strong atheist wrt evangelical-Christian-God. I can see that adding to the confusion about who's claiming what in debates like these.

You're right, I was writing as if all evangelicals believed in eternal torment, but neglected annihilationists like Stott, so when I was referring to your arguments I should have said "non-annihilationist evangelical Christianity". By "incoherent", I mean that the idea of a good God and eternal torment don't hang together, which I think is what you're arguing (or at least, a consequence of what you're arguing).